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This presentation will help attendees build out a paid and organic social media campaign like a boss. I will provide attendees the tools they need to build engagement and awareness around their social media campaign. I will showcase a campaign I managed that accrued over a million impressions on a small budget in two months.
At the end of my presentation the attendees will know:
• How to build an audience
• Assess how they distribute their budget across platforms
• How to measure their success & change gears while in flight
How to select and build engaging content
About the Presenter:
Vykky Howard serves as the Social Media Brand Manager for Red Hat. In this position, she oversees brand focused social media activations. Prior to working at Red Hat Mrs. Howard served as the Director of Social Media at Duke Athletics. Vykky has also worked as the Marketing and Media Director at World Overcomers Christian Church, the Social Media Coordinator in Arizona State's Athletic Department and prior to that she worked as a Sports Marketer at ESPN's Wide World of Sports.
Additionally, Vykky is the owner of Belle Social, a boutique social media marketing company that specializes in social media coaching and training, management, and customized campaigns. Mrs. Howard graduated from Fayetteville State University with a degree in English Language and Literature and was a member of the volleyball team. Vykky resides in Raleigh, N.C., with her husband, Emanuel, and their two dogs Fendi & Cody.